What Is GEO Consulting? A Guide to AI Search Visibility

GEO consulting helps you identify the questions customers ask in AI-assisted search and measure how your brand appears in the answers. A B2B buyer might ask, “How do I choose a web design agency that can also manage an SEO migration?” A brand mention, a link to your website and an accurate description of the service are different outcomes. Decide which ones matter before starting a project.

What is GEO and how does it relate to SEO?

GEO stands for generative engine optimisation. An answer engine can consult several sources to respond to a question. A GEO project examines how information about your brand and links to its sources appear in those answers. Research by Aggarwal and colleagues at KDD 2024 proposed ways to measure visibility within an answer and found that results varied by domain. Evaluate your own market, questions and content. GEO research paper

Technical SEO covers shared foundations such as crawling, indexing, page structure and content aligned with search intent. Google says established SEO practices apply to AI Overviews and AI Mode, with no special schema or additional machine-readable file required. OpenAI documents OAI-SearchBot for ChatGPT Search separately from GPTBot for model training. Check access for the search surfaces you want to reach in line with your organisation’s content policies. Google Search Central · OpenAI crawler documentation

What should a GEO consulting company deliver?

1. Baseline measurement. Ask for a question list and dated record of answers, including the platforms, languages and question groups tested. Keep branded and non-branded questions in separate groups.
2. Technical audit. Review crawl and index status for priority URLs, access through the CDN or security layer, canonical URLs and whether structured data matches visible page content.
3. Page-level improvement plan. Identify the page, missing information, proposed change and person responsible for each item. A corporate web design page might explain redirect handling, project deliverables and verifiable examples of past work.
4. Repeat measurement and reporting. Ask for a report that reruns the same question set under comparable conditions, logs changes and connects findings to the next content decision. Agree on implementation and reporting responsibilities in the proposal.

How do you set up branded and non-branded tests?

Start with recurring questions from your sales and support teams. “What does 91 Ajans include in its SEO service?” is a branded question that tests the accuracy of your brand information. “What should a B2B software company expect from technical SEO consulting?” is a non-branded question that shows which sources a buyer may encounter during research.

Save the question, language, platform, date, answer and source URLs together. Note conditions you can observe, such as session, location settings or model selection. Answers can vary, so repeat samples at agreed intervals. Report platforms and question groups separately. Treat a materially inaccurate answer, such as an incorrect service area or project scope, as a specific issue to investigate.

Which GEO metrics should you track?

• Brand mention rate → Divide valid answers that name your brand by all valid answers in the group. If your brand appears in 6 of 20 answers, the observed rate for that test is 30%.
• Citation rate → Count answers that link to your domain separately. Record which pages are cited for which questions.
• Answer accuracy → Check agreed facts, such as service name, location or scope, against official information. Report errors with any sources the answers cite.
• Referrals and enquiries → Review identifiable referrals and measurable conversions, such as form submissions. Google documents that AI Overviews and AI Mode are included in overall Web performance in Search Console. Avoid attributing the aggregate figures to a single AI surface. Google’s performance measurement documentation

How should you choose the first step?

If priority pages cannot be crawled or indexed, start with a technical SEO audit. If pages can be found but answer buyer questions inconsistently, use a content plan to clarify service scope, use cases and verifiable sources. If your public information is current but AI answers contain errors, build a GEO baseline that records the questions and cited sources.

When comparing proposals, look for clear deliverables such as the question set, priority pages, ownership of changes and reporting cadence. For a first conversation, bring priority service or product URLs, target markets, customer questions and any plans to share Search Console access. 91 Ajans GEO consulting

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