Research, planning and measurement
Turn marketing objectives into a plan you can put to work.
We use research and your business objectives to decide who to reach, what to say and which channels to use.
Set objectives, channel priorities and measures of success
We review your current activity, competition and customer journeys. We agree on priority audiences and channels, then set out the campaign calendar, resources and measures of success.
We look at your growth goal alongside the offer, audience and existing acquisition data. Capturing demand in the short term and building recognition in a new market call for different channel and budget decisions. The plan defines initial tests, ownership and the dates and measures for reviewing progress.
What's included
- Brand, market and competitor analysis
- Audience research and customer journeys
- Messaging and channel strategy
- Launch and campaign planning
- Budget and resource priorities
- Success measures and reporting
Typical project deliverables
- Summary of audiences, competition and current channels
- Priority messages, channels and campaign roadmap
- Budget assumptions, responsibilities and measurement plan
How we work
Listen
Together, we define the objectives, audience and business problem.
Design
We turn the strategy into a strong creative idea and a practical system.
Make
Our multidisciplinary team brings the idea to life with care and attention to detail.
Improve
We measure the results, learn from them and keep refining performance.
Frequently asked questions
Can you create a strategy for our in-house team to implement?
Yes. We can hand over a roadmap with channel priorities, campaign briefs and success measures. Implementation support can be scoped separately if needed.
What should we bring to the first meeting?
Bring your goals, current channels, past campaigns and any customer or sales data you can share. We can include gaps in the research plan.