Brand strategy and identity design
Give your brand a recognisable identity wherever it appears.
We develop cohesive identities for new and established businesses, from positioning to brand guidelines.
How a brand identity comes together
We define what your brand stands for, who it speaks to and where it sits in the market. We turn those decisions into a logo, a colour and typography system, a visual language and guidelines your team can use.
We look at how customers see you, how competitors communicate and where you can stand apart. We test the logo, colours, typography and imagery across web, social and print. Guidelines with worked examples let different teams apply the identity consistently.
What's included
- Brand and competitor audit
- Positioning and value proposition
- Naming and messaging
- Logo and visual identity
- Colour and typography system
- Brand guidelines and examples
Typical project deliverables
- Positioning and brand messaging summary
- Logo variations, colour palette and typography system
- Worked examples, brand guidelines and logo files
How we work
Listen
Together, we define the objectives, audience and business problem.
Design
We turn the strategy into a strong creative idea and a practical system.
Make
Our multidisciplinary team brings the idea to life with care and attention to detail.
Improve
We measure the results, learn from them and keep refining performance.
Frequently asked questions
Can we refresh the brand and keep our existing logo?
Yes. We review the recognition of your logo and other assets, then agree on what to retain and where new design is needed.
What do the brand guidelines include?
Depending on the scope, they cover logo use, colour values, typography, imagery and examples across different channels.